Search Engine Optimisation

Don’t become lost in cyberspace! Our web promotion services are aimed at assisting clients to evaluate, optimise and promote your website in an effective manner. The end result is better content for search engines. We can provide your business with a complete online marketing presence.

Your website has a dual purpose of providing information to customers whilst at the same time telling search engines that your website is well designed, coded and carries relevant information.

Search engine optimisation (SEO); refers to the techniques used to achieve high rankings in the search results of search engines. It’s much more than just finding the right keywords to include in your website content and can involve affiliate schemes and reciprocal linking.

seo internet Search Engine Optimisation

Some of the factors that can improve your website visibility in search engines:

  • page specific META tags
  • customised title tags
  • your chosen keywords
  • your domain name
  • content, navigation& structure
  • number of other sites linking to yours

SEO seeks to improve the number and quality of visitors to a website from natural search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors.

SEO is a delicate balancing act of making sure your website is attractive, well designed and information to both human and search engine robot visitors.

SEO is a complex, ever-changing process so it takes hard work to stay on top of. We continue optimising your site as it changes so it receives good placement. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial design of a site.

SEO as a marketing strategy can often generate a good return and is important in keeping up with your competition and is essential if wish to overtake them in the listing.

Why not give us a call on 0161 903 8658 to discuss your requirements with us?

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