If you have just designed and developed a great new website then the next step is to get people visiting. Search engine optimisation (SEO) can be the key to increase a website’s exposure on the web, but for real success you need to keep the visitors on your website.
A good metric for measuring how well your website is retaining visitors is ‘bounce rate’ – best monitored in Google Analytics. Although bounce rate can provide you with some key reference data for analysing visitor activity, it doesn’t hold the key to everything – here is why.
